Branding, website and app design for the Betcity community to wave their flag.

Keplar Agency was asked for a 360 branding from scratch for Betcity, a Dutch online betting platform for the football lovers. The challenge was to differentiate this particular betting site from others and give it a unique identity and accordingly, a logo, name and website.

Online betting platforms can feel lonely and robotic. Fueled by this thought, Keplar Agency designed an identity that would be different from other betting platforms in a way that gives a feeling of community and tribalism just like the feeling of belonging to a football club. To do so we used a “Braveheart” inspired design, a logo that easily looks like a flag and a brand name that sounds like a whole stadium is shouting it with pride.

A website and app design that is not only reliable and trustworthy, also represents a platform for a community of like minded people. With an informative website development, aesthetic and meaningful logo design and an enticing brand name we created a Betcity family.