Women empowerment campaign for Nike’s every day sport gear

Nike for Zalando approached Keplar Agency to showcase their everyday sport gear for those with a more casual relationship to working out. The campaign’s aim was to make sport gear more accessible and inclusive to everyone and not exclusively reserved for athletes, or for training.

To encourage people to feel more comfortable in the fitness world, targeting women especially, Keplar Agency developed a gamified campaign designed to allow the user to set their own rules to potentially win a discount. The concept of letting the user set their own rules supports the idea that sports should be inclusive and what each of us makes of it as opposed to a one size fits all world. The games included trivia questions, many of which about women sport achievements over the years.

The gamification of the app allowed for more leads and provided an educative, playful and low threshold platform putting the user at ease digitally, as well as enticing more sales.