Keplar Agency’s strategy team based the new identity around the idea of FemmeFab being “humble in personality and badass in business”. Femmefab knows how to “get sh*t done” (excuse our French) so Keplar Agency provided them with an identity, tone of voice and digital platform that conveys the above.
The result is an empowering and representative, feminine branding and website design, including user experience (UX) and user interface (UI). A balanced logo with a custom “m” symbol, digital focus, clean and bright colour palette. All this, topped up with a launching video and portrait photoshoot for aligning the identity of the brand with its team.