Enhanced visual identity campaign to match Jopen’s abnormally delicious beers

Jopen passed the taste test with their abnormally delicious beers but, like many other brands with great products, they were nowhere to be found. Keplar Agency had the pleasure to enhance Jopen’s visual identity to align with their playful brand and colorful beers.

The concept for the visual representation of the Jopen beers was to enhance what is already there as much as possible. To translate, if you will, a flavor to a visual identity through bright colors, call to actions and witty copy that aligns with their overall identity.

The campaign was launched digitally and OOH to ensure there isn’t one beer snob in town that is unaware of Jopen beers. Copywriting work and an overall design that complements their already existing identity, but enhanced.