User experience design for one of the leading luggage brands in the world

American Tourister, part of the Samosinte Group and being the second-biggest luggage and bag brand in the world, needed a website makeover in order to reach their younger audience and tell the story of almost 90 years of heritage.

A suitcase might hold your most precious possessions, but more importantly, it holds the feeling of adventure, exploring and traveling. That’s why the design team of Keplar Agency focused on colour play, interactive interface and the overall storytelling of the e-commerce platform. Next to the story layer, the technical and product specifications has to be easily navigated and structured.