BIYU is the vision of regenerative housing by connecting a community of like-minded conscious rebels to drive behavioural change in housing and lifestyle. Keplar Agency aligned all of their characteristics to create one bold and recognizable online and offline identity.
The strategy behind the design focused on communicating the futuristic/visionary story of regenerative living, working and playing. The reactive logo design took a heavy chunk of our efforts because it by itself communicates the brand’s core values. The shadow, as a brand pillar, came from the principle of using nature to create a “legacy of positive trace” that’s future proof, simple, elegant yet happy.
An inviting and exciting platform to communicate leading edge solutions with a bold yet approachable tone of voice, visual designs that speak for themselves and an out of the box storytelling.