AQTIS came to Keplar Agency with an algorithm that provides an intelligent and automated ecosystem for profit flow using cutting edge quantum technology for serious crypto-heads. And this algorithm needed a face. Therefore, Keplar Agency wired up this complex ecosystem to a digital visual representation via a 360 brandbook, website design and logo design.
Trusting your investments with a computer can be unsettling, therefore AQTIS had to feel like a living entity, something that gives human energy. But also, a mesmerizing look to provide the investors with a cosmic universe where anything is possible through highly intelligent technology.
Therefore, Keplar Agency designed a logo and a visual world inspired by a Matrix-like color palette but combining it with a human-like movement. To contribute to the tangibility of the liquidity, a branded token was designed. The letters of the logo AQTIS were expanded and manipulated in order to create a net, representing the filtering and streamlining of information. The website was then given movement and reactiveness to the user to reflect the reactiveness of the product to the market.
After a series of workshops and fine tuning, an extensive brandbook including brand identity, values, look and feel and logo design were delivered. As well as a highly interactive website designed to perfection according to the brand’s identity and product character.