GrandVision came to Keplar agency with a very specific goal in mind: to raise awareness of prescription sunglasses. With an emotional, educational and functional approach, Keplar Agency designed a 360 degree, worldwide adaptive campaign.
Rather than focusing only on why prescription sunglasses are better for you, Keplar Agency focused on the feelings that come along with seeing the world through prescription sunglasses and empower wearers for moments that awaken past and future experiences. We trigger all senses and spark the consumers imagination with our immersive designs, which portrays prescription sunglasses as enhancers of personal moments. The campaign was launched in over 40 markets and cultures.
A scalable campaign where every little (big) detail matters. The key to increasing the impact of the campaign is the focus on shapes and the imagery of the visuals mixed with scenic sounds. Keplar Agency created GrandVision branded in-store print materials, social media planning, photography and videos, copywriting and overall campaign and distribution strategy.