BFNKY is a German vegan cosmetics brand that came to Keplar Agency looking for the words to express their identity via a full brand strategy, website design, and a social media planning.
BFNKY questions the status quo of having to choose between natural and clinical skincare by combining nature, science, and leading technology to create unique and effective formulas. We want to convey that BFNKY is an energising, natural skincare brand that works. BFNKY dares its audience to be their true authentic selves with pure and real photographs that communicate a mixture of a natural state and clinical/tech driven formulas that simply work.
A full 360 degree brand identity and tone of voice, encapsulated in a brandbook for marketing communication materials, social media content planning and a website all in tune to the BFNKY new tone of voice. To make it come alive, Keplar Agency produced a full scale photoshoot of lifestyle and product shots that gives a consistent look and feel with the branding.