Global Design Campaign for GrandVision

Grandvision reached out to Keplar Agency to develop a campaign with a globally relevant and locally adaptive design system to attract their younger audience (Gen Z) to a free contact lens trial, worldwide.

Keplar Agency’s interpretation of wearing contact lenses is as an “add-on” to your life. With this campaign, we wanted to carry the feeling that contact lenses give freedom and all the emotions that come with that. In our quest to address Grandson’s younger crowd, we aimed to become a synonym to “personal creativity” and “self-expression”.

To visualize the campaign’s idea, we styled our models to convey feelings of effortlessness, energy, happiness, and of course, freedom. The global design system had to be kept customizable and adaptable to the localization of the campaign to 40 different markets, while making it original, unique and memorable. With recognizable and interchangeable graphical elements, and a spot-on photoshoot and video shoot production, we delivered a well-rounded, future-proof campaign that keeps brand consistency.