Branding and website design for liquidity flow software, AQTIS.

AQTIS came to Keplar Agency with an algorithm that provides an intelligent and automated ecosystem for profit flow using cutting edge quantum technology for serious crypto-heads. And this algorithm needed a face. Therefore, Keplar Agency wired up this complex ecosystem to a digital visual representation via a 360 brandbook, website design and logo design.

Trusting your investments with a computer can be unsettling, therefore AQTIS had to feel like a living entity, something that gives human energy. But also, a mesmerizing look to provide the investors with a cosmic universe where anything is possible through highly intelligent technology.

Therefore, Keplar Agency designed a logo and a visual world inspired by a Matrix-like color palette but combining it with a human-like movement. To contribute to the tangibility of the liquidity, a branded token was designed. The letters of the logo AQTIS were expanded and manipulated in order to create a net, representing the filtering and streamlining of information. The website was then given movement and reactiveness to the user to reflect the reactiveness of the product to the market.

After a series of workshops and fine tuning, an extensive brandbook including brand identity, values, look and feel and logo design were delivered. As well as a highly interactive website designed to perfection according to the brand’s identity and product character.