Keplar Agency has developed the digital strategy for the ANOC World Beach Games. Structured with the target audience in mind – a combination of tech-savvy millennials and the young at heart – the strategy imagined a guiding slogan, “make waves”. A call to action for change, festivity, freedom, creating and sharing experiences, “make waves” will act as a bridge between beach sports and the proactive target audience, as well as inspire the digital community. The message will be communicated throughout all aspects of the event, creating a sense of togetherness and purpose for those who interact with it.
(Close)
