The visual identity and branding for the Expat Center’s Food Valley - an initiative that aims to create easy access for foreign professionals to live and work in the Netherlands’ Food Valley region.
Taking inspiration from the nautilus shell, the logo represents the progression of an individual through new surroundings, bringing and sharing knowledge as they grow. Shapes representing the flow of water - ripples - represent the spread of this knowledge. These visual elements were incorporated across all marketing collateral from business cards and letterheads to the project’s own website. Moving to food valley has never looked more appetising.