Food Valley

Identity

Expat Center food Valley

The visual identity and branding for the Expat Center’s Food Valley - an initiative that aims to create easy access for foreign professionals to live and work in the Netherlands’ Food Valley region.

Taking inspiration from the nautilus shell, the logo represents the progression of an individual through new surroundings, bringing and sharing knowledge as they grow. Shapes representing the flow of water - ripples - represent the spread of this knowledge. These visual elements were incorporated across all marketing collateral from business cards and letterheads to the project’s own website. Moving to food valley has never looked more appetising.

What we do best

Strategy

We live in revolutionary times where we can reach millions in a blink of an eye. We work closely with our clients to understand their challenges and goals in the digital world. We help companies experiment with new business models, offerings and technologies. Our cross-disciplinary team combines experience, research and market-data to create innovative disruptive strategies and solutions with a clear roadmap to success.

/ Concept

Crafting great stories based on the right insights, that is key in todays’ media-landscape - an environment that is in constant flux. A great idea needs to be personal, social, live and engaging. An idea needs to add value to our clients and their customers and ignite brand essence in it’s process. Keplar Agency translates insights into solid concepts through creation, prototyping, testing and optimization.

/ Design

Innovative digital products can appeal to all senses and provide great user comfort. To realise the optimal experience, Keplar Agency creates 360° designs in which all aspects of a product are being designed like: flow, interaction, function, style, communication and dynamic content. We design for conversion - while creating visual manifestations. Each pixel plays its part.

/ Web Applications

Web-based applications are developed for almost every industry, providing online services that people can access anytime, anyway, anywhere and that are on the frontline of what’s technically possible. Keplar Agency is specialized in platform-based solutions; personalized websites intertwined with social connectiveness, responsive portals made extremely fast and dynamic to both desktop and mobile devices.

/ iOS & Android Apps

Keplar Agency transforms big ideas into intelligent mobile experiences. We have an experienced dedicated team, developing native and custom designed iPhone, iPad and Android applications for smartphones and tablets. Our capabilities range from data-driven systems with robust CMS solutions to branding \ marketing experiences, all with a deep focus on social features and functionality.

/ Campaigns

Keplar Agency brings fresh ideas to the table for brands wanting to interact with customers in unique, engaging ways. We are committed to creating and sharing branded stories that gather attention, stimulate action, evoke emotion, and earn loyalty through the power of authentic storytelling. In collaboration with media partners we ignite the moments that expose the essence of a brand and rollout campaigns across multiple (on- and offline) media-channels and social touch-points.

/ Marketing

Mass marketing is increasingly turning into multiple niches. Therefor marketing is about delivering useful content at the precise moment and place a customer needs it. What makes Keplar's approach unique is the way we integrate marketing into the product roadmap of a campaign or digital media product. It’s no longer just about delivering a message, is about search (SEO), clean HTML5, multi-channel interactive presence, branding and being obsessed with measurement and optimization.

/ Social Media

Keplar Agency offers Social Media without hassle. Simply launch action pages and interact with your audience from within Facebook, Twitter, Instagram, Pinterest, YouTube or Google+. We make it easy to setup marketing pages or competitions like: check & win, discounts, registration forms, group deals, surveys, games or (affiliate) campaigns. We’ll provide real-time analytics to measure the performance, all to turn fans and followers into loyal customers and buyers.

/ Distribution

Keplar Agency offers in-house media planning, purchase and analytics across all disciplines. Every project kicks off with a KPI and scorecard discussion. We measure every aspect of the campaign from start till end, all to ensure a positive ROI on each solution. In this era it’s about finding that first target insight - to build innovative plans, conduct conversion management and streamline the daily operations.

/ E-Commerce

Online sales has become a powerful channel, yet not without concerns like security, privacy and return policies. Getting the fundamentals right requires a strategic approach - a well-rounded system architecture capitalizing on: customer IDs, up-sell, eCRM, opt-ins, alerts, loyalty, (mobile) wallets and personalized experiences. Engineering is core: processing and representation of data, rich user interfaces, combined with persuasive design - clearing the way to purchase.

/ Games

Gaming and gamification are already hot-topics, but there’s more to come. Gamification techniques leverage people's natural desires for competition, achievement, status, self-expression, altruism and closure. Whether single-player, asynchronous or real-time multi-user, social games are among the most effective tools for engaging audiences. We create high quality games and experiences with seamless brand integration for both web and mobile devices.

/ Motion Design & Animation

In order for products to be effortless they need to be dynamic and pro-active. Video and animation are ultimate ways of enriching an experience and delivering a clear message. It can boost engagement and excite audiences. Keplar Agency has wide spread capabilities in producing motion media. Whether it's for telling a brand story, creating campaigns assets, corporate showreels, elevating social awareness, or promoting immersive statements.

/ Service & Hosting

Reliable Service & Hosting are essential for qualitative digital media products. Keplar Agency works in close collaboration with the worlds’ leading hosting companies to provide 24/7 support and service. Depending on the clients’ needs (traffic, volume and importance), custom (cloud / shared / dedicated) solutions are deployed to realise the best user experience.

Food Valley

Identity

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