The visual identity, design and development for Lux - a new immersive app for the high-end blogging community focusing on luxury fashion.
We developed and designed Lux with an emphasis on creating a truly immersive shopping experience where users receive a new ‘Lux’ every day comprising of a curated collection of the latest high end luxury products. Taking inspiration from etalages across the globe, we stayed true to a minimalist feel - keeping a focus on high resolution imagery and lifestyle shots. Users can select from each day’s ‘Lux’ and create their own collection which allows them to buy products straight from the seller’s website. Window shopping has never been simpler.